# VMW Group

> VMW Group is a Singapore-based creative agency specialising in architectural visualisation and real estate marketing. Founded in 1999, it produces CG renderings, 3D animation, marketing videos, VR and AR experiences, interactive sales kits, show gallery technology, branding and advertising for property developers across Asia.

## Key facts

- **Founded:** 1999 in Singapore as VisualWorks by Lee Hon Kit (Managing Director). Renamed VisualMediaWorks (VMW) in 2001 and incorporated as a private limited company; now operates as VMW Group.
- **Group entities:** Visualmediaworks (architectural visualisation), Attic Films (video production, formed 2006), Obilia (visualisation concepts and art direction, formed 2007), blanct (branding and digital design, formed 2010) and MAG (advertising and creative agency, formed 2019).
- **Address:** 1 Chang Charn Road, OC Building, #04-01, Singapore 159630
- **Contact:** enquiry@vmw.com.sg · +65 6226 3837 · WhatsApp +65 8899 8545 · Careers: hr@vmw.com.sg
- **Markets:** Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, Sri Lanka, Japan, Maldives
- **Selected clients:** Allgreen Properties, Bukit Sembawang Estates, CEL Development, CK Asset Holdings, CSC Land, CapitaLand, Capitol Developers, City Developments Limited, Frasers Centrepoint Homes, Frasers Property, GSH, GuocoLand, Heeton Holdings, Hoi Hup Realty, IOI Properties Group, Jewel Changi Airport Devt Pte. Ltd., KSH Holdings, Keppel Land, M+S, MCL Land, Qing Jian Realty, Sunway Development
- **Firsts:** Built Singapore's first virtual reality showsuite (Highline Residences, Keppel Land, 2016). Coined the term "Interactive Panoramic Media (IPM)" in 2000. In 2007 the National Library Board catalogued the VMW website as part of Singapore's documentary heritage.
- **Launch results reported by the press:** Parc Canberra sold 64% at launch (The Straits Times, 16 February 2020). Pasir Ris 8 sold 85% of units over its launch weekend (The Business Times). River Modern achieved 92% take-up on launch day.
- **AI:** VMW Group integrates AI into its workflow for concept development, rendering enhancement, AI video and conversational/interactive AI.

## Awards

- Singapore SME 500 Award (2020)
- Singapore Good Design Mark 2020, Experience Design: CapitaSpring
- German Design Award 2020, Excellent Communications Design, Interactive User Experience: Highline Residences VR showsuite
- A' Design Award 2019, Silver, Interface & Interaction Design: Capella Maldives
- Singapore Good Design Mark 2018, Smart Nation: Highline Residences VR showsuite (with Keppel Land)
- International Design Awards, Silver, Interactive Media: Martin Modern
- A' Design Award 2017, Silver, Interaction & Interface Design: DUO
- CSS Design Awards 2016, Special Kudos: Eaton Residences website
- SG Design Mark 2015 (Design Business Chamber Singapore): Highline Residences and CapitaGreen
- International Design Awards 2014: gold, silver and two honourable mentions (blanct)

## Capabilities

- [Capabilities overview](https://www.vmwgroup.com.sg/capabilities.html)
- **Visualisation:** CG rendering, 3D animation, Animated perspectives, Photography, Matte painting, 360 IPM, Virtual tours, AI concept development, AI enhancement
- **Video:** Social media video, AI video, 360 video, Immersive digital art, Amenity video, Interview video, Green screen shoots, Talent shoots, Motion graphics, Drone video, Voice over, TVCs, FIABCI award videos
- **Interactive & Hardware:** Conversational AI, Interactive AI, UX/UI design, Website development, Virtual reality (VR), Augmented reality (AR), Interactive media, Sales kits, Android & iOS apps, Custom programming, Hardware supply, Hardware integration
- **Design:** AI concept development, Facade design, Interior design consultation, Creative consultation, Custom design work, Master planning
- **Advertising:** Full advertising, Creative services, Social media, Campaigns
- **Show Gallery Design & Construction:** Fit-out design, Spatial experience design, Integrated technology design
- [Digital solutions](https://www.vmwgroup.com.sg/digital.html): Space Walk VR, AR apps, sales kits, 3D wayfinding, virtual concierge apps
- [Space Walk](https://www.vmwgroup.com.sg/spacewalk.html): browser-based real-time VR walkthroughs

## Portfolio

- [All work](https://www.vmwgroup.com.sg/works.html)
- [19 Nassim](https://www.vmwgroup.com.sg/nassim.html): Marketing video, iPad-controlled interactive showsuite media and interactive 360° video for Keppel Land's 19 Nassim in Singapore.
- [79 Robinson Road](https://www.vmwgroup.com.sg/79rr.html): Interactive touchscreen media, web-based AR, drone photography and a full marketing video for CapitaLand's 79 Robinson Road office tower in Singapore.
- [8 Hullet](https://www.vmwgroup.com.sg/hullet.html): Overall branding strategy, brochure design, a custom webpage, showsuite graphics and CG renderings for 8 Hullet, a luxury residential development in Singapore.
- [Amber Park](https://www.vmwgroup.com.sg/amberpark.html): CG artwork, TVCs, 3D animation and 360° drone photography for City Developments Limited's Amber Park condominium in East Coast, Singapore.
- [Azure, The Oceanic](https://www.vmwgroup.com.sg/azure.html): 3D animation with fluid effects, a responsive HTML5 website and campaign artwork for Azure, The Oceanic, a residential development in India.
- [Banyan Tree Residences](https://www.vmwgroup.com.sg/banyantree.html): A custom tri-fold hardcover brochure by blanct, filled with CG artwork by Obilia and Visualmediaworks, for Banyan Tree Residences.
- [Boulevard 88](https://www.vmwgroup.com.sg/boulevard88.html): Flythrough marketing video, 3D virtual tour of unbuilt interior units and CG artwork for City Developments Limited's Boulevard 88 in Singapore.
- [CanningHill Piers](https://www.vmwgroup.com.sg/CanninghillPiers.html): 3D animation with drone footage, a custom website with a rotating 3D model and unit selection for CDL and CapitaLand's CanningHill Piers on the Singapore River.
- [CapitaSpring](https://www.vmwgroup.com.sg/capitaspring.html): Turnkey showroom for CapitaLand's CapitaSpring: gallery design, interactive model, projection mapping, 360° projection pod, print and touchscreen media.
- [Capitol TwinPeaks](https://www.vmwgroup.com.sg/twinpeaks.html): Full branding, responsive website, marketing video and a fabric hardcover brochure for Capitol Developers' Capitol TwinPeaks in Colombo, Sri Lanka.
- [Central Boulevard Towers](https://www.vmwgroup.com.sg/centralboulevard.html): Marketing video combining CG and live footage, a custom webpage and campaign artwork for IOI Properties Group's Central Boulevard Towers in Singapore.
- [Coral Bay](https://www.vmwgroup.com.sg/coralbay.html): Website with 360° IPM visuals, a marketing video shot on location in Sabah, showsuite interactive media and CG artwork for GSH's Coral Bay.
- [Cuscaden Reserve](https://www.vmwgroup.com.sg/cuscadenreserve.html): Marketing video blending realistic CG with live footage, plus launch campaign artwork, for Cuscaden Reserve in Singapore by Attic Films and Obilia.
- [DUO](https://www.vmwgroup.com.sg/duo.html): 360° interactive directory built on a 3D model of DUO's residences, offices and retail, plus a full-dome video projection, for M+S in Singapore.
- [Eaton Residences](https://www.vmwgroup.com.sg/eaton.html): Multilingual responsive website, green-screen video production, brochure design and CG artwork for GSH's Eaton Residences in Kuala Lumpur, Malaysia.
- [Frasers Tower](https://www.vmwgroup.com.sg/fraserstower.html): Turnkey project for Frasers Tower in Singapore: leasing gallery design with Envelope Architects, interactive media, 3D animation, video shoot and CG artwork.
- [GENEO](https://www.vmwgroup.com.sg/geneo.html): Touchscreen and iPad sales kit, 360° IPM, test-fit plans, VR content, a marketing video and interior styling for GENEO at Singapore Science Park.
- [Guoco Midtown](https://www.vmwgroup.com.sg/midtown.html): Interview video, the Midtown Bay residential marketing video and campaign visuals for GuocoLand's Guoco Midtown mixed-use development on Beach Road, Singapore.
- [Highline Residences](https://www.vmwgroup.com.sg/highline.html): Singapore's first virtual reality showsuite, built at 1:1 scale, plus interactive media and amenities videos for Keppel Land's Highline Residences, Tiong Bahru.
- [J'den](https://www.vmwgroup.com.sg/jden.html): Marketing video with talents, a 12.8 m immersive LED system, an interactive website, virtual tours and drone photography for J'den at Jurong East, Singapore.
- [Jewel Changi Airport](https://www.vmwgroup.com.sg/jewel.html): CG visuals and the marketing video for Jewel Changi Airport's Gardens and Attractions, including the Rain Vortex, by Attic Films, Visualmediaworks and Obilia.
- [Keppel South Central](https://www.vmwgroup.com.sg/keppelsouthcentral.html): Show gallery hardware integration with custom programming, a marketing video and a location film for Keppel South Central, a Grade A office in Singapore's CBD.
- [Ki Residences](https://www.vmwgroup.com.sg/kiresidences.html): Marketing video by Attic Films, an interactive sales kit and responsive website by blanct, and campaign artwork for Ki Residences in Singapore.
- [Kopar](https://www.vmwgroup.com.sg/kopar.html): Marketing video and photorealistic campaign artwork for CEL Development's Kopar residential launch in Singapore, inspired by the qualities of copper.
- [Margaret Ville](https://www.vmwgroup.com.sg/margaretville.html): Custom website, showsuite interactive media, iPad app, marketing video and CG artwork for MCL Land's Margaret Ville launch in Singapore.
- [Marina One](https://www.vmwgroup.com.sg/marinaone.html): Fly-through animation, interactive media, a responsive website, full-dome video and campaign artwork for M+S's Marina One in Singapore.
- [Martin Modern](https://www.vmwgroup.com.sg/martin.html): Full 3D animation shown on a 3 m video wall, touchscreen and tablet interactive media, and campaign artwork for GuocoLand's Martin Modern in Singapore.
- [Nim Collection](https://www.vmwgroup.com.sg/nimcollection.html): Web-based VR showsuite with 360° IPM content, a responsive website and campaign artwork for Bukit Sembawang Estates' Nim Collection in Singapore.
- [Parc Canberra](https://www.vmwgroup.com.sg/parccanberra.html): Full launch campaign by MAG for Hoi Hup and Sunway's Parc Canberra EC: brochures, gallery murals, SMRT ads, website and video. 64% sold at launch.
- [Park Colonial](https://www.vmwgroup.com.sg/parkcolonial.html): Marketing video, responsive website, custom iPad app and campaign artwork for Park Colonial by CEL, Heeton and KSH, launched in Singapore in June 2018.
- [Pasir Ris 8](https://www.vmwgroup.com.sg/pasirris.html): Marketing video, 3D virtual walkthrough, interactive 3D model and artwork for Allgreen's Pasir Ris 8, which sold 85% of units over its launch weekend.
- [PerfecTTen](https://www.vmwgroup.com.sg/perfectten.html): Animation, a 9-screen multimedia room, interactive sales kit, AR brochure app, real-time web model and virtual tours for CK Asset's PerfecTTen.
- [Qing Jian Visionaire](https://www.vmwgroup.com.sg/qingjian.html): Dynamic HTML5 website, a multi-layered interactive application and campaign artwork for Qing Jian Realty's Visionaire launch in Singapore.
- [River Modern](https://www.vmwgroup.com.sg/rivermodern.html): SPACEWALK+ real-time landscape walkthrough, cinematic flythrough, interactive virtual model and 3D renders for River Modern, 92% taken up on launch day.
- [Riviere](https://www.vmwgroup.com.sg/riviere.html): Showflat interactive media, a 4.3 m custom LED video wall, an iPad app and a marketing video for Frasers Property's Riviere in Singapore.
- [Robertson Opus](https://www.vmwgroup.com.sg/robertsonopus.html): Immersive surround-sound video series and a bespoke responsive website for Robertson Opus, a 999-year mixed-use development at Robertson Quay, Singapore.
- [Rochester Commons](https://www.vmwgroup.com.sg/rochestercommons.html): Marketing video, 220° Igloo panoramic projection content, a responsive website and campaign artwork for CapitaLand's Rochester Commons in Singapore.
- [Seaside Residences](https://www.vmwgroup.com.sg/seasideresidences.html): Marketing video with timelapses and cinemagraphs, a 3D interactive unit finder and campaign artwork for Frasers Centrepoint Homes' Seaside Residences.
- [Skye at Holland](https://www.vmwgroup.com.sg/skyeatholland.html): Animation video and a real-time 3D unit selection module for Skye at Holland, a premium development in Holland Village (District 10), Singapore.
- [Sturdee Residences](https://www.vmwgroup.com.sg/sturdee.html): 3D animation amenities video, a responsive website and campaign artwork for Sturdee Residences in Singapore, by Visualmediaworks and Attic Films.
- [Twin VEW](https://www.vmwgroup.com.sg/twinvew.html): CG renderings, 3D animation, a responsive website and showsuite touchscreen media for CSC Land's Twin VEW in Singapore.
- [Villas @ Old Tampines](https://www.vmwgroup.com.sg/villaatoldtampines.html): Brand identity by MAG, a lifestyle film by Attic Films, 360° virtual tours and 3D renderings for Villas @ Old Tampines, freehold villas near Jewel Changi.
- [Yamakei](https://www.vmwgroup.com.sg/yamakei.html): Brand consultancy, a luxury brochure, a responsive webpage with 360° IPM and an interactive iPad app for Yamakei, a residential development in Japan.
- [Zyon Grand](https://www.vmwgroup.com.sg/zyongrand.html): A curated location video and a responsive website with a long-scroll presentation of the three towers for Zyon Grand in Singapore.

## Company

- [About VMW Group and milestones since 1999](https://www.vmwgroup.com.sg/aboutus.html)
- [Project highlights](https://www.vmwgroup.com.sg/highlights.html)
- [Careers](https://www.vmwgroup.com.sg/career.html)
- [Privacy policy](https://www.vmwgroup.com.sg/privacy-policy.html)

## FAQ

**What does VMW Group do?**
VMW Group is a one-stop creative agency for real estate and architecture. Its services span architectural visualisation (CG renderings, 3D animation, 360 virtual tours), video production, interactive and immersive technology (VR, AR, touchscreen sales kits, projection mapping, LED systems), show gallery design, branding and advertising.

**Where is VMW Group based?**
At 1 Chang Charn Road, OC Building, #04-01, Singapore 159630. It works with developers across Singapore and the region, including Malaysia, Indonesia, the Philippines, Hong Kong, India, Sri Lanka and Japan.

**Who founded VMW Group, and when?**
Lee Hon Kit founded the company in Singapore in 1999 as VisualWorks. It became VisualMediaWorks (VMW) in 2001.

**Which companies are part of VMW Group?**
Visualmediaworks, Attic Films, Obilia, blanct and MAG.

**Which developers has VMW Group worked with?**
Clients include CapitaLand, City Developments Limited (CDL), Keppel Land, GuocoLand, Frasers Property, M+S, Hoi Hup Realty, Sunway Development, CEL Development, MCL Land, Bukit Sembawang Estates, Allgreen, IOI Properties, GSH, CSC Land and CK Asset Holdings. VMW Group also produced Jewel Changi Airport's Gardens and Attractions visuals and marketing video.

**Did VMW Group create Singapore's first VR showsuite?**
Yes. VMW Group built Singapore's first virtual reality showsuite for Keppel Land's Highline Residences in 2016. The work later won the Singapore Good Design Mark 2018 (Smart Nation) and a German Design Award 2020.

**How do I contact VMW Group?**
Email enquiry@vmw.com.sg, call +65 6226 3837 or WhatsApp +65 8899 8545.

## Optional

- [YouTube channel](https://www.youtube.com/user/visualmediaworks/videos)
- [Facebook](https://www.facebook.com/vmwgroup)
- [Attic Films](https://www.atticfilms.com.sg/)
- [Obilia](https://www.obilia.com/)
- [blanct](https://www.blanct.com/)
- [MAG](https://www.mag.sg/)