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20 years of architectural visualization.


Visualmediaworks, Attic Films, Obilia, blanct & MAG operating autonomously or co-operating collectively, meeting architectural & real estate marketing needs with comprehensive, interactive and immersively crafted campaigns.


The best agency for one-stop award winning, creative marketing solutions. 

The Guild.

Regional pioneer in architectural visualization since 1999.

With experience and capabilities to produce stunning architectural visualizations in line with any context and mood, VMW remains at the forefront of excellence in creativity.

Highly ranked video agency to conceptualise and create high quality property film & video productions.

Complete video services, green screens, amenity shoots, immersive 360 videos and extensive motion graphics, Attic Films produces customized creative video content for any marketing campaign.

Developing crafted solutions for Design, Architecture & Real estate marketing.

Trained in architecture and interior design, Obilia provides bespoke and curated creative design solutions for immersive and interactive digital real estate marketing campaigns.

Interactive agency creating award winning content on digital and interactive platforms.

Creating content in digital media for marketing campaigns. Blanct is always updated with latest user interface and user experience trends on multiple interactive platforms. 

Full-Service Advertising and Creative Agency

Specialising in Integrated Marketing Communications, Digital, Social, Branding, Annual reports and much more.

The Journey.

VMW Group milestones
1999
2009
2020
VisualWorks Founded

1999

VisualWorks was founded by Lee Hon Kit. Services included Architectural illustration using Computer Graphics(CG),3D Modelling & Rendering, and Digital Imaging.

2000

Interactive interface
VisualWorks completed its first interactive interface that allowed users to customize furniture in an 3D interior space. Done for Restless Reform, interior design firm.
Property web design
First property web design completed for City Development Limited's Emery Point condominium.
Architectural animation flythrough
First architectural animation flythrough completed for City Development Limited's The Equatorial.
Interactive Panoramic Media (IPM)
Coined the term "Interactive Panoramic Media (IPM)" integrated with animation by iMove for an interactive kiosk platform for CDL's Equatorial condominium.
Corporate website launched
Developed and launched our own corporate website.
Renamed to VisualMediaWorks

2001

VisualWorks was renamed to VisualMediaWorks (VMW) and became a Private Limited company.
Marketing video shoot
First marketing video completed with live footage for United Overseas Land's Moulmein Rise.
Interactive kiosk design
Compeleted first interactive kiosk design for CDL's Property Console.
Featured on Channel News Asia's, "That's I.T"
VMW was featured by Channel News Asia (CNA) on television for being a pioneer in digital media.
Green screen shoot and talent casting

2002

First video production to include live talents within CG animation. Green screens were used to composite talents into the animation. Done for Spring Star's Residences at 338A.
Corporate video for architects

2003

First corporate video for ADDP Architects.
Marketing video with talents

2004

Completed first full live marketing video with talents for Sim Lian's The Pearl.
Exclusively featured in "Master Architect Series VI"
VMW's artworks were exclusively featured and acknowledged by SCDA Architect's founder and design director, Soo K. Chan. SCDA Architects founder and design director acknowledged Lee Hon Kit for the renderings.
Featured in "Pacinta's Painted Bridge"
Collaborated with artist Pacinta in visualizing and designing the painted artwork in digital media.
TVC Animation
First television commercial animation with camera tracking of talents. Done for Keppel Land's Urbana condominium.
FIABCI Award submission video
First award submission video for UOL's Moulmein Rise - FIABCI Prix d' Excellence Award Winner 2005.
Corporate video for developer

2005

First corporate video for developers, Sim Lian Group.
"Art, CAD and Architecture Visualization" seminar for Autodesk
VMW invited by Autodesk to give a seminar at the Esplanade Theatre Studio. Lee Hon Kit gave a speech on the Idea Realized in Design Visualization.
First feature in Autodesk article

2006

Featured in Autodesk's article From Virtual Reality to Real Virtuality with VMW.
Attic Films formed
Attic Films was formed to specialize in video production including pre and post production.
Post production for TVC
Completed first post production for Ikea's new catalogue TVC.
First guest lecture for National University of Singapore (NUS)
Invited by NUS's School of Design and Environment to give a seminar and workshop on computer graphics architecture renderings.
Second feature on Channel News Asia's, "That's I.T"

2007

Featured to explain the benefits of 3D animation for architects and developers.
Obilia formed
Obilia was formed to specialise in visualization concepts and special projects.
Branding of visual contents
First branding of visual contents for real estate marketing of Napier Properties' 8 Napier.
VisualMediaWorks website catalogued by National Library Board (NLB)
NLB catalogued VMW's website as an integral part of Singapore's documentary heritage for researchers and the general public.
CG 3D study
Obilia introduced CG 3D models as part of an intuitive study to assist WOHA in designing the organic structures of Fusionpolis' Genexis Theatre.
Keppel and Daniel Libeskind's exhibition
Obilia was engaged by Keppel Land to conceptualize the animation teaser and artworks for In between, beside, beyond a Keppel and Daniel Libeskind exhibition.
Marketing video in film format

2008

Attic Films completed its first marketing video in film format for Far East Organization's Orchard Scotts Development.
IPM for commercial development
First IPM completed for a commercial building. Unit dimensions in 3D with test fit options and full navigation for Maple Tree Business City.
Concept lead
First visual branding and concept lead for Obilia for YTL's Kasara Premier Villas in Sentosa.
Enhanced IPM
Improved IPM with floor plan overlays and customized options such as materials and space configurations.
Custom CD box design
Collaboration between Obilia and Kinetic for a CD box design in support of the Singapore independent band Humpback Oak.
Visual vocabulary content for Makansutra food village competition
Collaboration between Obilia and FARM to formulate and direct one of a kind content. This won the Makansutra Food Village competition at Marina Bay Sands.
Animated perspectives
First animated perspectives completed for CDL's Hundred Trees website.
Key visuals for Singapore Design 2050 proposal
A collaboration between WOHA and Obilia in the Masterplan Proposal for Singapore Design 2050 as part of the ICSID World Design Congress 2009. Key visuals were created and used for the event's collateral Strange Times.
Featured in "Computer Graphics Magazine, October 2009"

2009

Featured in the CG industry feature interview. Computer graphics architectural visualization pioneer in Singapore: VisualMediaWorks.
Featured in "Computer Graphics Magazine, October 2009"
Featured under key computer animation companies in Singapore.
"Advantages of Using 3D" seminar for Autodesk
VMW was invited by Autodesk to give a seminar on Advantages of Using 3D in Interior Design at TCC Clarke Quay Singapore.
Featured in "Architect's Design, Issue 255"

2010

Obilia's artwork featured on the cover of Architects Save the World, Singapore Architect's Design issue 255.
Stereoscopic 3D animation
Collaboration between Attic Films and VMW fpr a stereoscopic 3D animation for CDL's The Glyndebourne.
blanct formed
Programming team that worked on IPMs formed blanct to specialize in branding, graphics and digital design.
iPad and Android App
blanct completed its first iPad and Android app for interactive marketing. Integrated with e-brochures, site plans and IPMs for Hatten Group's Hatten City in Malacca. A 50" touch screen interface was incorporated for showsuites in both Singapore and Malacca.
Motion sensors and Augmented Reality (AR) presentation
First interactive presentation with motion sensors and AR for PT. Wisata Bahagia's Sundancer resort at Lombok showsuite in Singapore.
Remote controlled IPM
blanct completed its first remote controlled IPM for Capitalmall's Jcube Shopping Mall. The 3x2m projection is remote controlled from a 46" touch screen to showcase various information.
Further enhancement of IPM tech
A further update on IPMs to contain animated elements and brand new interactive information.
Featured in local chinese paper, Lian He Zao Bao

2010

VMW's IPM and AR technology was featured in technology applications for architectural visualizations.
Featured in "Breathing Architecture" exhibition in Germany and then Taiwan
Obilia was part of WOHA's solo exhibition in Germany which was then later further featured in Taiwan.
Interactive directory development
Completed for Space Furniture. Implemented at the opening of Space Asia Hub.
Second guest lecture at National University of Singapore

2011

Lee Hon Kit was invited by NUS, Department of Architecture to give a speech on The Architect in Digital Visualization.
CGI art direction for ad print campaign
Obilia collaborated with Kinetic on Memory Lane Vinyl Records ad print campaign. Obilia co-lead art direction and fully managed CG. The entry was a finalist in the Creative Circle Award 2012.
Stereoscopic perspectives
Completed for Conscient's Heritage Max residential in Gurgaon, India.
Alioscopy animation
Completed by VMW for Tata Housing's The Promont in Bengaluru, India.
Enhanced remote controlled IPMs
IPMs are now able to be controlled with mobile tools such as iPads and mobile apps.
Content Management System (CMS)

2012

First CMS developed for Qing Jian Realty's River Isles Website.
Custom model lighting control
Physical model lighting controller via a touch screen interface for CapitaLand's CapitaGreen.
4k video

2013

Completed for CapitaLand's multimedia showcase at CapitaGreen.
Creative visualization services for V-Ray 3.0 launch tour in Singapore
Obilia represented VMW Group in the opening event on providing creative visualization services in the real estate industry.
Post production for AIA's short film
Undertook the post production and motion graphcis for AIA's The Promise.
First product video
Done for Czone's Aquarius dispenser.
First office directory
Completed for Ho Bee Group's Metropolis with integration of real-time energy and atmospheric calculations.
Obilia and blanct as members of 4As
Obilia and blanct joined the Association of Accredited Advertising Agents Singapore.
Lifestyle photography curation
Executed by Obilia for M+S' Marina One.
Dome video projection
Immersive experience created by Attic Films for M+S' Duo.
Collaboration between VMW and the Public Utilities Board (PUB)
VMW collaborated with PUB in the Active, Beautiful, Clean Waters Programme. Renderings done by VMW were published on press releases, road shows and PUB's online publications.
2.5 Parallax scene for Marina One
A unique 2.5 parallax scene developed by Obilia for Marina One's interactive media.
Interior design for Marina One
Done by Obilia for Marina One's penthouse suite.
Night drone shoot for Marina One
A challenging night drone shoot for artwork for Marina One.
Attic Films begin usage of drone footage
Drone were used for video and stills for MCL's LakeVille.
blanct winning 4 awards in the IDA

2014

Gold and silver awards along with 2 honourable mentions. Winning projects: City Gate Shoppes & Residences, Highline Residences, Vilassa 225.
Obilia featured in major SG50 exhibition
Prime Minister Lee Hsien Loong launched the Future of Us exhibition featuring artwork by Obilia which was then used in post cards distributed to the public.
blanct winning 2 awards in the IDA 2005
A silver and honourable mention. Winning projects: Vilassa 225, Bandar Cemelang.
blanct winning 2 awards in the SG Design Mark

2015

Awarded by Design Business Chamber Singapore. Winning projects: Highline Residences (Social Award), CapitaGreen (Industrial Award).
Partnership with CDL and SEAS
VMW was the architectural visualizer which provided the artwork for CDL and the Sustainable Energy Association of Singapore. This was to launch the Singapore Sustainability Academy.
First e-commerce site by blanct
Completed for Treasure Bay Bintan. Clients can book and make payments directly from the website.
Partnership with Land Transport Authority (LTA)
Collaboration between VMW and LTA in projects to improve Singapore's infrastructure.
Special kudos awarded to blanct

2016

Awarded by CSS Design Awards for the design of Eaton Residences website.
Winner of 2 site of the day awards
Awarded to blanct by CSS light and Design Nominees for designs on Eaton Residences and Qing Jian Visionaire's webpages.
First major campaign in Malaysia by VMW Group
VMW Group was comissioned to deliver an extensive range of marketing collateral. Deliverables included: site plans, renderings, HTML webpage, green screen marketing video and much more.
Virtual Reality (VR) with Occulus Rift headset
The first VR showsuite in Singapore for Keppel Land's Highline Residences. This was featured in the Straits Times, Business Times and other notable media platforms such as mashable.com and propertyguru.
First masterplan in Malaysia
Conceptualized and design by Obilia. This extremely detailed 90SqKM area consisted of existing and projected future developements.
360 video production by Attic Films for Highline Residences
Attic Films used custom equipment to shoot and produce 360 marketing content for Keppel Land.
Projection mapping by Attic Films
A custom project planned and executed by Attic Films for our very own office reception wall.
Artwork featured on national french television

2017

Obilia's work was featured on Rever Le Futur on national french television on the Planete+ channel.
Full marketing campaign in Colombo, Sri Lanka
Capitol Developers engaged VMW Group for a full branding and visualization campaign for Capitol TwinPeaks in Sri Lanka.
First complete branding project in Jakarta, Indonesia
Complete corporate branding of One Parc Puri, a masterplan by Ascendas Singbridge.
Silver A' Design award for interaction & interface design
Winning project: Highline Residences, for outstanding interface design.
Member of International Association of Designers
Inducted as a member of IAD.
Member of World Design Consortium
Recognized as a member in WDC.
Invited to speak at Autodesk University, Bangkok
As one of Autodesk's leading technology partners, VMW Group was invited to Bangkok to share experiences and expertise in the CG field.
Speech at Credai Pune Metro
VMW Group was invited to speak to close to a 100 delegates from India on real estate and architectural visualization.
Singapore Good Design Mark 2018, Smart Nation

2018

VMW Group together with Keppel Land was awarded the SG Good Design Mark for Highline Residences VR Showsuite. This was the selected project in a brand new category, Smart Nation.
Site of the day 2018, Design Nominees
Awarded by Design Nominees for blanct's design for Twin VEW.
VMW Group, Obilia listed as top design firms
Obilia and VMW Group listed on Top Design Firms' rankings amongst other outstanding global creative agencies.
Featured in Autodesk success stories
Autodesk featured VMW Group in their 2018 success stories articles cementing our partnership with them.
Developed content for Meta 2 Mixed Reality headset
blanct's creative team managed to develop and convert our existing content to be compatible with Meta's mixed reality headset.
Corporate developer website design
Comissioned by CSC Land to design and build a brand new corporate website.
International Design Awards, Silver in Interactive Media
Winning project: Martin Modern, for outstanding interactive media.
Top 10 web design agencies in Singapore by Sortlist
blanct ranked under the top 10 web design firms in Singapore.
Full 1:1 scale Augmented Reality (AR) showflat
This life sized AR showflat includes interactive hotspots within in which users can interact. Powered by Apple's AR Kit.
First webinar with Autodesk on Jewel Changi Airport

2019

A webinar attended by over 1000 viewers regionally that was hosted by Autodesk with VMW Group speaking on our work on Jewel Changi Airport.
Complete innovative and interactive showsuite for CapitaLand
Control multiple projections, view digital simulations from various floors, and even control physical blinds. VMW Group has made it possible to engage and immerse audiences with just a single iPad.
Actual view out and day & night simulation with LED screens
Realistic simulations of actual day and night views from office windows at specific levels with LED screens and timelapse footage.

360 projection pod with multiple projectors controllable with an iPad
An extremely immersive and impressive experience for clients. Can be controlled with just a single iPad.
Advertising agency, MAG Sg is formed
A full service creative and advertising agency made up of multiple award winners. MAG takes on the full advertising agency role in VMW Group.
Silver A' Design Award 2019, Interface & Interaction Design

2020

Winning project: Capella Maldives for being outstanding in interface & interaction design.
German Design Awards 2020, Excellent Communications Design,  Interactive User Experience 
Winning project: Highline Residences Virtual Reality showsuite.
Launch of new service,     Virtual Reality Homes (VRH)
Hyper-immersive virtual tours with dynamic interactive possibilities powered by VR. Accessible via any web browser. A digital alternative, or complement, to a physical showflat at a fraction of the time, space and cost.
Interactive 360 video for Keppel Land, 19 Nassim
Users can interact and manipulate the camera view in complete 360 even when the video is playing. A new level of depth and immersion in virtual show rooms.
Singapore Good Design Mark 2020, Winner, Experience Design
CapitaSpring was awarded this pretigious award for being among the region's best in turnkey experiential design.  
Devlopment of Igloo Vision content for CapitaLand, Rochester Commons
VMW Group is always expanding our capabbilities and sourcing for new technology and content to develop for our clients to get ready for the future.
Winner of Singapore SME 500 Award
Proud recipient of an award to recognize Singapore SMEs that have been developed and managed effectively, honouring leading businesses that have proven its success within the related business industries and sectors.
Award winning submissions for FIABCI World and Singapore Awards
Complete award submission that included full reports as well as production of video content for Frasers Property, Waterway Point & Watertown.
24 Hours of Chaos Event by Chaos Group 
Managing Director Lee Hon Kit was invited to speak at a 24 hour livestream session put together by Chaos Group, Autodesk, 3DS London and other partners.

Our Accolades.

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